Animations

EXPLAINER VIDEO: Inbound vs Outbound

EXPLAINER VIDEO: Inbound vs Outbound

Hi! It’s Keith.
Inbound vs Outbound: What am I talking about?!? In this video you’ll find out what they are and why things have changed…

Maybe you remember my first animation describing what it feels like to work in traditional--or, outbound marketing.
Examples of Outbound, or interruption marketing are:

  • Print and direct mail,
  • TV and radio ads,
  • Telemarketing, and Billboards


Outbound is also known as interruption marketing because consumers are interrupted while consuming content that they enjoy.

These strategies don’t work like they used to because technology allows you to skip or block them.

According to the awesome people at Hubspot:

  • 91% of people say ads are more intrusive today than two years ago. (HubSpot, 2016) (Source: https://www.hubspot.com/marketing-statistics)
  • 81% have closed a browser or exited a webpage because of a pop-ups. (HubSpot, 2016) (Source: https://www.hubspot.com/marketing-statistics)
  • 72% say they have a lower opinion of brands that use pop-ups.. (HubSpot, 2016) (Source: https://www.hubspot.com/marketingstatistics)


i know I do. Don’t we teach kids not to interrupt people?!

Well, there is a better way. The name Inbound Marketing came from HubSpot CEO Brian Halligan. It’s the same thing that Seth Godin talks about in his 1999 book : Permission Marketing.

According to Seth Godin POWERFUL ADVERTISING IS ANTICIPATED, PERSONAL AND RELEVANT.

  1. Anticipated because you look forward to hearing from them
  2. Personal because the messages are directly related to you. 
  3. And Relevant, as in the marketing is about something you’re interested in.


Sooo, Instead of interrupting content, inbounders create content!

By producing useful and entertaining content a brand can attract consumers when they are ready. This builds trust and shows respect.

Strategies used by inbounders are:

  • seo,
  • web analytics,
  • social media,
  • blogging,
  • webinars,
  • white papers,
  • ebooks,
  • document sharing,
  • pod casting and
  • short-form videos! 


That’s what this is!!


So what brought on all these changes? Well, In the past consumers had to rely on salespeople for information. So, the sales people held all the power.

But now it’s different! If you have a question about a product or service you go to the internet. You don’t need a salesman until you’re ready to buy.

This puts consumers in control. And now salespeople must cater to them!


Remember that!!





Read more