Tanas & Legion invite me home for Easter
Don't fall for this job scam (like I did)!
I responded to an ad on a job board.
Then, I got an email requesting an interview on Google Hangouts.
After the interview,
I was offered the position.
They sent a check to cover new equipment.
The bank verified the check but was holding it for 5 days.
He said, no problem, I’ll pay off your credit card. You can use that to pay the vendor.
Then it got weird...
He wants me to buy $500 worth of iTunes cards?!?
But, I figure it’s his money, so whatever.
After I sent him the codes, I got a call from the bank...
How-to Infographic: Adobe Spark Page for Portfolio Presentation
How to use Adobe Spark Page to make this portfolio presentation. Before you start, collect all of your images into a folder.
WHITEBOARD ANIMATION for website: What is Marketing?
EXPLAINER VIDEO: Inbound vs Outbound
Hi! It’s Keith.
Inbound vs Outbound: What am I talking about?!? In this video you’ll find out what they are and why things have changed…
Maybe you remember my first animation describing what it feels like to work in traditional--or, outbound marketing.
Examples of Outbound, or interruption marketing are:
- Print and direct mail,
- TV and radio ads,
- Telemarketing, and Billboards
Outbound is also known as interruption marketing because consumers are interrupted while consuming content that they enjoy.
These strategies don’t work like they used to because technology allows you to skip or block them.
According to the awesome people at Hubspot:
- 91% of people say ads are more intrusive today than two years ago. (HubSpot, 2016) (Source: https://www.hubspot.com/marketing-statistics)
- 81% have closed a browser or exited a webpage because of a pop-ups. (HubSpot, 2016) (Source: https://www.hubspot.com/marketing-statistics)
- 72% say they have a lower opinion of brands that use pop-ups.. (HubSpot, 2016) (Source: https://www.hubspot.com/marketingstatistics)
i know I do. Don’t we teach kids not to interrupt people?!
Well, there is a better way. The name Inbound Marketing came from HubSpot CEO Brian Halligan. It’s the same thing that Seth Godin talks about in his 1999 book : Permission Marketing.
According to Seth Godin POWERFUL ADVERTISING IS ANTICIPATED, PERSONAL AND RELEVANT.
- Anticipated because you look forward to hearing from them
- Personal because the messages are directly related to you.
- And Relevant, as in the marketing is about something you’re interested in.
Sooo, Instead of interrupting content, inbounders create content!
By producing useful and entertaining content a brand can attract consumers when they are ready. This builds trust and shows respect.
Strategies used by inbounders are:
- web analytics,
- social media,
- white papers,
- document sharing,
- pod casting and
- short-form videos!
That’s what this is!!
So what brought on all these changes? Well, In the past consumers had to rely on salespeople for information. So, the sales people held all the power.
But now it’s different! If you have a question about a product or service you go to the internet. You don’t need a salesman until you’re ready to buy.
This puts consumers in control. And now salespeople must cater to them!
Heart of Tanas
The heart is deceitful above all things, and desperately wicked: who can know it? Jer 17:9
Valentine’s Day themed animation that also introduces No Tanas no t-shirts! For a limited time, I’ll do personalized custom Ts with no minimum order!
EXPLAINER VIDEO: Why do you need video content?
You already know why you need video on your website:
Let’s look at the data
Those awesome people at HubSpot are always doing research and what they found out is that people want video content more than any other kind.
INTRO VIDEO: Short Introduction
SIMPLE WHITEBOARD: What is it like working in traditional marketing in 2017?
This animation is based on my personal experience. Old school companies are realizing that their marketing isn't performing the way it has in the past. In a scrambling attempt to make things work, they are suffocating their creative assets (creatives).
It took me some time to realize what was happening. I was getting my certification from Hubspot Academy in Inbound Marketing when everything suddenly became clear.